Kemi Anthony

Marketing Communications Manager, IKEA

Kemi Anthony is an accomplished marketing leader at IKEA, where she oversees brand and communications strategy across the UK & Ireland. With a focus on culturally relevant, emotionally resonant storytelling, she has led IKEA’s most impactful campaigns—spanning everything from Christmas, to sustainability, and digital innovation.

Notable projects include the award-winning Silence the Critics, the recent House of FRAKTA pop-up on Oxford Street and the pioneering and award-winning recruitment campaign on Roblox aimed at engaging younger audiences. This body of campaigns and many others under IKEA’s brand platform The Wonderful Everyday were awarded the 2024 Grand Effie for long term marketing effectiveness.

Named in Campaign’s Power 100, Kemi is recognised for her clear strategic vision, fearless creative instinct and commitment to inclusion. She has helped deepen IKEA’s long-standing relationship with Mother London, earning respect across the industry for her collaborative, honest and ideas-driven approach.